Seeking to maximise commercial opportunities for clients. the agency’s good relationship with various brands provides excellent endorsement opportunities for its celebrity clients.

The nature of Endorsements has developed into over drive; the power of synergy between both brand and celebrity has been proven time and time again with the public reaction of loyalty to a brand with the use of a celebrity. Results have shown that the power “celebrity” commands in today's celebrity obsessed world has changed advertising campaigns for ever.

In today’s current financial climate the consumer is far more discerning than in recent years and is more cautious as to where they spend their hard earned cash. Celebrity Endorsements is a tried and tested format of generating revenue and creating a brand advocate for your product. By creating affiliations with well known media personalities that are a good “brand fit” immediately speaks to the consumer about the type of product one is providing and exactly why they should become a brand lover!

The relationship between the management team and the individual client is maintained daily, they understand the importance of including clients in all decisions of their career whilst keeping an honest overview of the current position.

Using the correct celebrity to endorse a brand is crucial in relaying an accurate message to the consumer.

JLIG role as a management agency is not only to seek endorsement opportunities for their clients, but to also ensure that the business relationship is as mutually beneficial as possible and that future potential endorsements may come to fruition.

There are of course recognisable risks for brands in selecting an individual to endorse their product, in that any bad publicity for the celebrity will often reflect badly on the brand.

JLIG aims to reassure brand partners that using their celebrity clients for endorsements is risk free!

Our good relationship with the media and proactive approach ensure clients are regularly portrayed favourably in the media.

· Film Premiers
· Fashion Shows
· Concert Production
· Brand / Product Launches

· Celebrity Attendee Events
· Private Events
· Wrap Parties

Media Management
Pre-event publicity, event announcement and listing,generation of profile pieces on the event, collaborate with media partners, respond to media enquiries,photo-call invites for press, manage press at the event, co-ordinate red carpet press areas both inside and outside, secure attendance of high profile photographers, prepare a cuttings report after the event.

Celebrity Guest list
Targeting celebrity personalities in TV, fashion, film,music, and society to attend events raising public awareness of the client, brand or launch. JLIG can investigate high profile international stars, who may be in town and would support the event by attending as well as tailoring a guest list from their extensive database of celebrity contacts.

Production Management and Design
The team will manage all production elements including format of the event, venue research, venue booking, creative design, lighting design, sound equipment, catering, drinks sponsorship, invitation and ticket design, invitation and RSVP management, seating/table allocations, security, liaising with the police and council.

Sponsorship
Securing financial and contra-deal sponsorship, drink sponsorship and luxury items for gift bags.

Gift Boutique Room
Straight from the heart of Hollywood the gift bag has developed bringing brands directly face to face with the celebrities by providing the 'gift boutique room' on site at the event.